Privacy Policy

Last updated: 9-9-25

At MerryKeepsake, we believe in keeping things personal, not public. We treat your information with care, respect, and only use it when truly needed.

This Privacy Policy explains what information we collect, how we use it, how it may be shared, and what rights you have under both US privacy laws and the General Data Protection Regulation (GDPR), since our business is operated from the Netherlands.

By using our website or placing an order, you acknowledge that you have read and understood this Privacy Policy.

Information We Collect

We only collect what is necessary to provide you with our Services. This may include:

  • Contact details: name, email address, billing and shipping address, phone number.
  • Order and payment details: payment method, confirmation, transaction history. (Full payment card details are processed securely by Shopify Payments and are not stored by us.)
  • Account information (if you create an account): username, password, preferences.
  • Order history: products purchased, returned, exchanged, or cancelled.
  • Communications: information you provide when contacting us.
  • Device & usage data: IP address, browser type, device type, how you navigate our site (via cookies and similar technologies).

How We Use Your Information

We use your information to:

  • Process and deliver your order.
  • Contact you about your order or account.
  • Provide customer support.
  • Send you email updates if you opted in (unsubscribe anytime).
  • Improve our Services and website experience.
  • Detect and prevent fraud or illegal activity.
  • Comply with legal and tax obligations.

We do not sell your personal information.

Newsletter & Marketing

If you sign up for updates, we may send you occasional emails about new products, promotions, or store news. You can unsubscribe at any time via the link in the email.

Cookies & Tracking

We use cookies and similar technologies to:

  • Ensure the website functions correctly.
  • Remember your preferences.
  • Understand how visitors use our store.
  • Show relevant ads (for example through Shopify’s integrations).

You can adjust your cookie settings in your browser at any time.

Sharing Your Information

We may share your information only with:

  • Shopify (our platform provider, which also collects and processes your data).
  • Payment processors (Shopify Payments, PayPal, etc.).
  • Shipping partners (to deliver your order).
  • Service providers that support our website (IT, analytics, email tools).

These parties are only allowed to use your information to perform services for us.

In some cases, Shopify may use your data across its network of merchants to improve services and advertising features. You can read more about how Shopify handles data in the Shopify Privacy Policy.

Data Retention

We keep your information only as long as necessary to:

  • Fulfill your order,
  • Meet accounting and tax requirements,
  • Provide customer service.

After this period, your data will be securely deleted.

International Data Transfers

Because our store is operated from the Netherlands and powered by Shopify, your information may be transferred outside your country, including to Canada and the United States.

Where data is transferred outside the EU/EEA or UK, we rely on Standard Contractual Clauses or other legally recognized safeguards.

Your Rights

Depending on where you live, you may have the following rights:

For all customers:

  • Access the personal information we hold about you.
  • Request corrections to inaccurate data.
  • Request deletion of your information.
  • Withdraw consent for marketing.

For US residents (e.g. California, Colorado, Virginia):

  • Right to know what information is collected and how it’s used.
  • Right to delete your personal information.
  • Right to opt out of the sale or sharing of your personal information (we do not sell your data).
  • Right to non-discrimination for exercising your privacy rights.
  • You may exercise these rights by contacting us using the details below. We may need to verify your identity before processing your request.

Children’s Privacy

Our Services are not directed at children under 13, and we do not knowingly collect data from them. If you believe a child has provided personal information, please contact us to request deletion.

Security

We use industry-standard security measures to protect your data. No system is 100% secure, but we take appropriate steps to reduce risks.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted here with the updated “Last Updated” date.

Contact

If you have questions or requests regarding your personal information, please contact us:

MerryKeepsake
📧 info@merrykeepsake.com
📍 Treslonglaan 141, Den Haag, 2548 RT, Netherlands

We are the data controller for the purposes of GDPR.